The Secrets of Marketing a Mobile Oil Change Company

Okay so, you've bought a mobile oil change van, or rig and you've already started your business. Things are going okay, and you have lots of new clients, but the frequency of oil changes is just not there for you. This is because the average person doesn't drive enough to put the 3,000 or 5,000 miles on their car fast enough to come back and get a repeat service anytime soon. Often it will take them 3 to 5 months, and by that time they'd forgotten all about you.

This is why so many companies send out e-mail reminders, put stickers inside the window, and send little postcards in the mail. Yes, those are all good ideas for marketing a mobile oil change company, and it is true that the reality of frequency isn't quite there. I'd like to talk to you about some other very smart strategies for marketing your company and increasing your customer base;

1. Reality of Frequency
2. Fleet Business is Where It's At
3. Branding, Image, and Signage is Key
4. The Power of Referrals is Omnipotent Indeed

First of all, fleet business is really where it's at, and it is a lot easier to change the oil in many vehicles of the same type and engine size, especially when they are all lined up in a row. And fleets of vehicles which are used in business, put miles on their vehicles a lot faster than an average citizen driving their personal car, especially delivery fleets, and service vehicles.

Further, the owners of fleets of vehicles realize the importance of maintenance, preventive care, and maintaining their warranties. They also wish to save cost, and you can make them a very good deal if you come to their job site, or company lot because you are saving them the time and labor to drive all those vehicles to an oil change facility. To get fleet oil change customers you should go through the phone book and consider all the different companies in the Yellow Pages that have fleets of vehicles, and you should contact each and every one of them.

Why not make up the schedule and contact four or five of them per day. And when you go to meet with them make sure your vehicle is clean, you are wearing a uniform, and that your website, brochures, and your company vehicle all match and look crisp, trustworthy, and altogether. Lastly, I'd like you to consider that referrals are where you can make the greatest inroads. Company drivers often switch companies, and they will be glad to refer you, especially if they know they'll get something out of it, like a free oil change on their personal vehicle. Indeed I hope you will please consider all this and think on it.

Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes writing 24,222 articles by July 22, 2011 at 2:22 PM is going to be difficult because all the letters on his keyboard are now worn off now..

20 Jul, 2011

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Source: http://EzineArticles.com/6434063
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