Toyota will be Number One with an Extra Pinch of Style and a Dash of Color and Optimism mixed in.
TOYOTA AND AMERICA ARE AT A CROSSROADS. The U.S. economy is in one of its worst hours at the moment. Almost 20% of the work force are unable to find full-time employment to support themselves. There is a shortage of private sector jobs and far too many people are employed by the government. Private sector jobs fuel the economy where government jobs produce nothing. The government prints money and pays employees. That adds to government debt way into the trillions, only to end up in the hands of citizens as major tax burden. Americans are unable to buy and sell homes so the housing market is almost dysfunctional. the American system can over come all of this. A change in government officials and policies in the coming 24 months can put America on the road to restoration of vitality and optimism.
WE'VE BEEN HERE BEFORE. When that happens we believe that American car buyers will be looking for not only the expected reliability, but also bright fresh dynamic styling cues that emote that vitality and optimism. This is not unlike what happened in the early 1950's after World War II. During those years after the war vitality and optimism flourished, particularly by the mid 1950's. Looking back, there appears to have been a dramatic change that took place between 1954 and 1955. It's like the world suddenly changed from black and white visually to technicolor. This was distinctively reflected with a change in car styling and colors between 1954 and 1955 through 1960. If you go to Google images and enter 1955 cars into the search box, an instant array of stamp sized images of bright colored optimistically styled automobiles will appear.
COLOR AND STYLE REFLECT OUR MOODS. Color plays a strong role indicating the type of mood that we are in. A marketing research firm recently asked nearly 1,900 Americans about their attitudes toward their own lives at several points over the course of a year. The firm also asked each respondent the color of the car they drive most often, which allowed the researchers to develop a kind of color-confidence index. According to the study, the color of a car says a lot about the person driving it. People who drive Emerald Green automobiles have the most positive attitude about the course of their own lives. Dark Blue and Silver are other colors chosen by upbeat optimistic people. Red can suggest an aggressive, high-speed personality, while Yellow, theoretically, is for folks with sunny dispositions.
WE'RE BACK TO THE FUTURE. Going back to 1955, there were plenty of green, red, blue, yellow, and other bright colored cars often two-toned with white, a stable color providing balance. We have a similar stage being set for the near future and Toyota has a tremendous opportunity here. Looking around at new cars being introduced, there are many with exciting design elements. Toyota needs to pick up on this quickly. At the moment, the Toyota line-up is showing some age compared to many fresh new designs from other manufacturers. Fresh design definitely needs to be part of the new Toyota equation.
TOYOTA MUST BE READY TO ROLL OUT OPTIMISTIC AUTOMOBILES. We found a recent Toyota design sketch online for a two door coupe. We know that two door cars are not the big sellers at this time. But, the design cues on this model are striking and quite optimistic compared to current Toyota design elements. We'd like to see that car, I don't know that we will. Toyota's opportunity to be Number One over the next couple of years is not only to bring to us the expected reliability but to also bring to us brighter fresher designs and colors that represent an optimism America needs and is ready for.
Toyota Will be Number One With An Added Pinch Of Style And An Extra Dash Of Color and Optimism!
These are our thoughts and observations at a critical point for both Toyota and America.
